Meet Mike Whaley
I know what it feels like to pour your heart into your Etsy shop, only to wonder why the sales aren't matching your effort. I've been there—and I've spent 15 years learning exactly how to fix it.
As a sales executive, I've led teams that generated millions in revenue across Amazon, Etsy, eBay, Walmart, and Staples. I've personally negotiated partnerships with Wayfair, Walmart, and Overstock.com, and managed direct ecommerce operations for Fortune 500 companies. But what drives me isn't the corporate success—it's the opportunity to share those proven strategies with creative entrepreneurs like you. Now, as a Top 4% Etsy seller myself, I combine enterprise-level expertise with genuine empathy for the challenges you face every day.
Experience That Drives Results
15 Years of Sales & Ecommerce Leadership
Proven track record as a sales executive leading high-performing teams across sales, marketing, and ecommerce divisions. Personally negotiated and opened strategic partnerships with industry giants including Wayfair, Walmart, and Overstock.com, bringing Fortune 500-level strategies directly to independent sellers.
Top 4% Etsy Seller
Active seller with firsthand knowledge of the platform's challenges and opportunities, providing practical, current advice.
AI Strategy Expert
Pioneer in applying artificial intelligence to ecommerce operations, creating custom workflows that deliver enterprise results.
Data-Driven Approach
Every recommendation backed by analytics and performance metrics, eliminating guesswork from business decisions.
Why I Do This
"Every creative entrepreneur deserves the same sophisticated tools and strategies that billion-dollar companies use—without sacrificing their well-being, clarity, or confidence."
This isn't just business for me—it's my passion. I've watched talented sellers struggle with algorithm changes, pricing confusion, and marketing overwhelm, knowing they have the potential to thrive if they just had the right guidance. That's why I created Etsy Growth Lab: to level the playing field and give you access to enterprise-level strategies that actually work for real people building real businesses.
Our Core Values
No Burnout
Building a successful Etsy business should not come at the cost of your health, relationships, or sanity. Sustainable growth strategies prioritize your well-being while achieving ambitious revenue goals. Work smarter, not harder, with systems that scale without overwhelming you.
No Overwhelm
The Etsy algorithm, SEO tactics, and marketing strategies can feel impossibly complex. Clear, step-by-step guidance breaks down intimidating challenges into manageable actions. You will always know exactly what to do next and why it matters.
No Guesswork
Business decisions should be based on data, not hunches. AI-powered analytics and proven frameworks remove uncertainty from pricing, product selection, and marketing investments. Every strategy is backed by evidence and measurable results.
The Etsy Growth Lab Difference
Real-World Experience
Advice from someone who actively sells on Etsy and understands the daily challenges you face, not just theory from a consultant.
Enterprise Expertise
Strategies proven at billion-dollar companies, adapted and scaled for individual sellers and small businesses.
AI-Powered Tools
Custom workflows that automate time-consuming tasks and deliver insights previously available only to large retailers.
Holistic Approach
Focus on all aspects of your business—pricing, profitability, operations, and marketing—for sustainable long-term success.
My Journey to Helping You
Throughout my 15-year career leading ecommerce initiatives for Fortune 500 companies, I witnessed a troubling disparity. Large retailers had unlimited access to sophisticated analytics, AI-powered optimization tools, and teams of specialists dedicated to driving growth. Meanwhile, individual creators and small business owners—equally talented and passionate—were left to navigate these complex platforms alone, often burning out before they could reach their potential.
When I became an Etsy seller myself, everything clicked. I experienced the late nights wondering if my SEO was working, the frustration of algorithm changes wiping out months of progress, and the overwhelming pressure to master marketing, photography, customer service, and product development all at once. I understood your struggles because I lived them—but I also knew there was a better way.
That's when Etsy Growth Lab was born. I realized the same strategies I used to generate millions for corporate giants could be adapted to help individual sellers like you achieve extraordinary results. By combining enterprise-level ecommerce expertise with genuine empathy for the challenges you face daily, I created a consulting practice built on one simple belief: your success shouldn't come at the cost of your sanity.
Today, I wake up excited to help creative entrepreneurs build profitable, sustainable businesses—not because it's lucrative, but because watching you succeed is the most rewarding work I've ever done.